The Eniro brand
Eniro’s brand work is intended to strengthen its position as the self-evident choice when users seek information about people, businesses and products.
Particularly in Internet search services where the step from need to action is short, it is important to be the user’s first choice.The Eniro brand is young. It was established in the summer of 2000, but it was not until 2003 that Eniro began to be established as a brand throughout the Nordic region. Eniro became the umbrella under which the various product names were gathered.
Helping people to find their way
In branding work, Eniro’s multi-channel offering is emphasized, meaning that the company’s search services are available on the Internet, in directories and by telephone. Today, Eniro is increasingly seen as a search service available in different channels.
Eniro is also working to add emotional content to the brand to convey that we are helpful and always know where the information can be found.
Brand awareness
Awareness of the Eniro brand has increased significantly among users and advertisers. Eniro is established as one of the most well known brands in its category with a strong position in its market. Measured as total awareness (top-of-mind together with prompted recognition), Eniro is number one or number two in all markets in which the company is active with products under the Eniro brand.
Eniro’s other brands
In addition to the Eniro brand, some of the Eniro Group’s products are marketed under other names, such as the local directory Din Del in Sweden. Several other directories are published under established local names with the Eniro brand as the originator.
Following the acquisition of Findexa in Norway, Eniro has elected to focus on the established brands Gule Sider (Yellow Pages) and Kvasir, which are well known in the market.
Last updated:2007-03-16