Eniro’s success factors
Eniro connect people to people and buyers to sellers through a rich, unique, relevant and qualitative database. The database is our largest asset and generates a transaction value of over SEK 300 billion per year for our customers.
Eniro is the market leader in local search and has over 500,000 customers and millions of end users. Every year Eniro generates more than 4 billion online searches and 400 million searches in the printed directories.
Extensive database with local content
Eniro’s database contains information on private persons and virtually all relevant companies in Eniro’s markets. The database is developed to be relevant for buyers and sellers seeking to buy or sell products and services. Eniro’s sales force has direct contact with the large customer base on a regular basis, which keeps the database updated and relevant for the end-users.
Market leading sales force
Eniro has a large, dedicated and well-trained sales force of approximately 2,500 sales representatives, who have developed long-term relationships with local customers. Eniro invests significant resources in training its sales force, making them more effective in selling the products and services to current and potential customers. The sales representatives make over 3 million sales contacts each year.
Users close to transaction
Eniro has active users who are close to a transaction, which makes Eniro’s search services effective marketing channels. For Eniro’s customers the advertisements generate a transaction value of over SEK 300 billion a year.
Large and diversified customer base
Eniro connects over 500,000 customers with millions of end-users. The customer base consists of companies of different size operating in various industries and regions.
Product development
For Eniro it is fundamental to develop innovative products and services and to adapt quickly to consumer preferences. By being successful in this area Eniro has maintained a strong position in both online and offline search.
Strong brands
Well-known brands in each market are a key to making Eniro’s products and services attractive for users and customers, and leads to increased usage and advertising spend. According to a survey conducted by SIFO in April 2009, 71 percent of the Swedish population referred spontaneously to Eniro when asked to name a directory brand.
Last updated:2009-07-24