Comment June 2010
Local search is our life – enabling business is our passion
“I have a vision – Eniro shall be everyone’s first choice in local search. It won’t happen overnight, but we have a plan for how to make it happen. And we have a clear focus - our core business is to provide relevant search, generating leads - creating business for our customers.
When I first came to Eniro two years ago I took on the challenge of turning around a company which was well positioned from yesterday’s perspective, but was facing a major change in the search behaviour of its customers and users. We decided then that we needed a long term plan to transform Eniro, to reduce the print dependency and develop the opportunities within online.
We also realised that this transformation would affect the whole company, into its core, and that we needed time to change perceptions of customers, users and employees. We decided on a 7-year plan, detailing the tasks for everyone in the company, to accomplish this. Today, we are working according to that plan. One step in the right direction. Everyday.
In 2010 we have accelerated the transformation through combining the print and online sales forces, offering customers combined packages, regardless of distribution channel. We are happy to see that our customers are positive towards the new concept. However, we are also aware of the fact that the new sales concept requires more time in the start-up phase. We have also equipped our sales team during the first quarter with several educational days as we remain convinced that this is the right path to rebuild confidence among our customers. And we will keep listening to our customers, and our users, to constantly improve our services.
We continue to work according to our plan, and the next step is to launch new products within online, planned for the fourth quarter of this year. With new products to offer our customers, and a strong customer base, we believe that we are on the road towards reaching our vision – everyone’s first choice in local search.”
Jesper Kärrbrink
CEO Eniro
Last updated:2010-06-09