September 29, 2010
Comment from CEO Johan Lindgren.
“Our vision is to be everyone’s first choice in local search - on the internet, in mobile services or in printed directories. Our aim is to continuously improve our products and services to provide visibility and generate leads for our customers to increase their business.
The strategy for Eniro’s transformation, which was founded two years ago, has a clear goal of developing online opportunities. The launch of eniro.se is one important step in that product development.
Eniro’s database has now been complemented with product information collected from company websites, and includes a substantially larger number of Swedish companies and points of purchase than before. This implies that relevant hits for the users’ searches will multiply in numbers.
Making it easier for users to search makes it more important for customers to be visible on eniro.se, which strengthens our founding offer. It also becomes increasingly important how the offering is presented on eniro.se, in terms of ranking and exposure. In order to meet these demands we are launching new advertising formats starting in January 2011.
For more information around this, see the enclosed video presentation in which Mathias Hedlund, Eniro’s Head of Products &Services, gives a short background to the product development and demonstrates examples of how users and customers will draw benefits from eniro.se.
Kind regards
Johan Lindgren
CEO Eniro
Eniro launches Sweden’s largest search and purchase directory
Watch the video presentation with Mathias Hedlund, Head of Products & Services at Eniro
Last updated:2010-11-10