Eniro’s stakeholders
Eniro acts responsibly toward all stakeholders with the aim of strengthening their confidence in the company. Eniro’s stakeholders include its customers, users, suppliers, employees and the wider community.
Customers
The customers are the key to Eniro’s business success. Being perceived as both respected and serious is of paramount importance, while at the same time it is crucial to be able to demonstrate the value of Eniro’s services. An advertisement in one of Eniro’s online services or directories is an important marketing channel for many small and medium-sized companies. In order to be able to demonstrate the transaction value generated by Eniro’s services, surveys are conducted on a continual basis
that show the value of the investment in Eniro’s products. To improve and strengthen Eniro’s customer relationships, a host of measures have been put in place in 2009. A customer representative (kundombudsman) has been placed on the Swedish market and Customer Service was assigned greater responsibility. A new
sales concept is implemented in the first quarter of 2010 and is expected to enhance Eniro’s customer relationships.
Users
One of Eniro’s largest groups of stakeholders is the users. The requirement to develop new products and be at the forefront of innovation and functionality is increasing continually. The competition for users hardens as new operators and services reach the market. As a part of Eniro’s commitment to act responsibly, advertisements that are discriminatory or offensive in terms of ethnicity, gender, religion or political persuasion, sexual orientation, nationality, etc are not permitted. There are also restrictions in terms of advertising alcohol, in accordance with legislation, and advertisements for tobacco or narcotics are not permitted. For the Internet services Eniro also applies a “family filter” that can be activated by users.
Investors
Shareholders and other investors place increasingly high demands on work with the environment and ethics. Since 2007, Eniro takes part in "The Carbon Disclosure Project", an annual survey representing 475 institutional investors. The survey tracks the greenhouse gas emissions of listed companies and their strategies regarding climate change. Eniro is part of the Roburs Ethica funds, which include companies that reliably demonstrate that they can manage the social, ethical and environmental risks of their business.
Suppliers
Eniro works with carefully selected suppliers to guarantee high quality. The purchasing policy establishes requirements for suppliers in terms of environmentally-friendly work methods. Eniro has, since 2008, a formal requirement that all paper to be purchased for the directories must come from FSC-certified (Forest Stewardship Council) wood. During 2009, a Group-wide procurement of office stationery was conducted, where one of the requirements was that at least 40 percent of the supplier’s products should be environmentally-friendly.
Employees
It is important to be an attractive employer for talented employees. Eniro offers a stimulating work environment with the opportunity for personal development. Eniro must be a workplace that employees can feel proud of, both as a driven sales organization, but also as a responsible company that cares about the environment and social issues. Read more about a career at Eniro
Community
Eniro’s services provide important community information that users and citizens can benefit from. The directories contain information about various social services in the municipality and county, and the same information can be quickly obtained using all of Eniro’s search services. Active environmental work is important for Eniro. During the year, Eniro has been in dialog with environmental organizations in many countries, primarily concerning the environmental impact of the directories. The goal of the meetings with interest organizations is to be open for dialog, to be transparent in terms of information and to learn from the results. Read more about Eniro’s environmental work.
Last updated:2010-05-24