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Fact sheet

Here we have collected facts that could be useful for analysts and investors or other persons who are interested in Eniro’s business.

Market shares

Eniro is present on the advertising markets* in Sweden, Norway, Finland, Denmark and Poland as well as in the separate countries’ markets for directory advertising and Internet advertising.

Country	Market	Market size 2008, SEK M	2008	2007
Sweden	Advertising	24,900	9 %	9 %
	Internet advertising	4,800	19 %	18 %
	Directory advertising	1,900	74 %	74 %
Norway	Advertising	19,400	9 %	10 %
	Internet advertising	3,900	25 %	26 %
	Directory advertising	800	99 %	97 %
Denmark	Advertising	18,200	4 %	3 %
	Internet advertising	4,000	9 %	6 %
	Directory advertising	1,100	39 %	37 %
Finland	Advertising	13,600	3 %	3 %
	Internet advertising	1,500	10 %	13 %
	Directory advertising	900	30 %	34 %
Poland	Advertising	22,400	2 %	2 %
	Internet advertising	2,200	5 %	6 %
	Directory advertising	700	52 %	53 %

Sources: IRM, WARC, IAB, Dansk Oplagskontrol, CR Media Consulting and Eniro estimates. The figures have been adjusted in consideration of changed market data from the various institutes and changes in sources.

* Traditional media, directories and Internet. Traditional media includes daily press, magazines, TV, radio, cinema and outdoor advertising.

Customers

Eniro’s customer base consists of companies and organisations of all sizes. The number of invoiced customers and Eniro’s estimate of the number of potential customers in each county are shown in the table below.

Customer base 2007	Invoiced customers	Potential customers
Sweden	175,000	300,000
Norway	129,000	220,000
Finland	60,000	250,000
Denmark	73,000	200,000
Poland	108,000	1,200,000

User statistics

Eniro is complying with industry recommendations in each country regarding measurement of Internet services. Consequently, from April 2005 the company’s Internet services in Norway, Denmark and Finland are measured using TNS Metrix. In Sweden and Poland the measuring system used is Nielsen NetRatings Site Cencus.

Accordingly, the measuring systems used by Eniro are those to which the official top lists in each country refer.

In accordance with industry recommendations, Eniro reports the measurement unique web browsers per week. However, historical date prior to April 2005 shows unique web browsers per month and are measured using Gallup RedMeasure.

Internet statistics from Eniro