Fact sheet
Here we have collected facts that could be useful for analysts and investors or other persons who are interested in Eniro’s business.
Market shares
Eniro is present on the advertising markets* in Sweden, Norway, Finland, Denmark and Poland as well as in the separate countries’ markets for directory advertising and Internet advertising.
|
Country |
Market |
Market size 2007, SEK M |
2007 |
2006 |
|
Sweden |
Advertising |
24,200 |
9 % |
10 % |
|
|
Internet advertising |
4,000 |
19 % |
22 % |
|
|
Directory advertising |
2,100 |
74 % |
78 % |
|
Norway |
Advertising |
18,800 |
10 % |
12 % |
|
|
Internet advertising |
3,300 |
26 % |
28 % |
|
|
Directory advertising |
1,000 |
100 % |
100% |
|
Finland |
Advertising |
13,600 |
3 % |
3% |
|
Internet advertising |
1,000 |
13 % |
15 % |
|
|
Directory advertising |
1,000 |
28 % |
29% |
|
Denmark |
Advertising |
17,800 |
3 % |
3 % |
|
|
Internet advertising |
2 900 |
6 % |
4 % |
|
|
Directory advertising |
1,100 |
37 % |
31% |
|
Poland |
Advertising |
17,700 |
2 % |
3 % |
|
|
Internet advertising |
1,200 |
7 % |
8% |
|
Directory advertising |
700 |
51 % |
51% |
Sources: IRM, WARC, IAB, Dansk Oplagskontrol, CR Media Consulting and Eniro estimates. The figures have been adjusted in consideration of changed market data from the various institutes and changes in sources.
* Traditional media, directories and Internet. Traditional media includes daily press, magazines, TV, radio, cinema and outdoor advertising.
Customers
Eniro’s customer base consists of companies and organisations of all sizes. The number of invoiced customers and Eniro’s estimate of the number of potential customers in each county are shown in the table below.
|
Customer base 2007 |
Invoiced customers |
Potential customers |
|
Sweden |
175,000 |
300,000 |
|
Norway |
129,000 |
220,000 |
|
Finland |
60,000 |
250,000 |
|
Denmark |
73,000 |
200,000 |
|
Poland |
108,000 |
1,200,000 |
User statistics
Eniro is complying with industry recommendations in each country regarding measurement of Internet services. Consequently, from April 2005 the company’s Internet services in Norway, Denmark and Finland are measured using TNS Metrix. In Sweden and Poland the measuring system used is Nielsen NetRatings Site Cencus.
Accordingly, the measuring systems used by Eniro are those to which the official top lists in each country refer.
In accordance with industry recommendations, Eniro reports the measurement unique web browsers per week. However, historical date prior to April 2005 shows unique web browsers per month and are measured using Gallup RedMeasure.
Internet statistics from Eniro
User statistics May 2008.pdf
User statistics April 2008.pdf
User statistics March 2008.pdf
User statistics February 2008.pdf
User statistics January 2008.pdf
Last updated: 2008-04-10