Fact sheet

Here we have collected facts that could be useful for analysts and investors or other persons who are interested in Eniro’s business.

Market shares

Eniro is present on the advertising markets* in Sweden, Norway, Finland, Denmark and Poland as well as in the separate countries’ markets for directory advertising and Internet advertising.  

 

Country

Market

Market size 2008, SEK M

2008

2007

Sweden

Advertising

24,900

9 %

9 %

 

Internet advertising

4,800

19 %

18 %

 

Directory advertising

1,900

74 %

74 %

Norway

Advertising

19,400

9 %

10 %

 

Internet advertising

3,900

25 %

26 %

 

Directory advertising

800

99 %

97 %

Denmark

Advertising

18,200

4 %

3 %

Internet advertising

4,000

9 %

6 %

Directory advertising

1,100

39 %

37 %

Finland

Advertising

13,600

3 %

3 %

Internet advertising

1,500

10 %

13 %

 

Directory advertising

900

30 %

34 %

Poland

Advertising

22,400

2 %

2 %

 

Internet advertising

2,200

5 %

6 %

Directory advertising

700

52 %

53 %

Sources: IRM, WARC, IAB, Dansk Oplagskontrol, CR Media Consulting and Eniro estimates. The figures have been adjusted in consideration of changed market data from the various institutes and changes in sources.

* Traditional media, directories and Internet. Traditional media includes daily press, magazines, TV, radio, cinema and outdoor advertising.

Customers

Eniro’s customer base consists of companies and organisations of all sizes. The number of invoiced customers and Eniro’s estimate of the number of potential customers in each county are shown in the table below.
   

Customer base 2007

Invoiced customers

Potential customers

Sweden

175,000

300,000

Norway

129,000

220,000

Finland

60,000

250,000

Denmark

73,000

200,000

Poland

108,000

1,200,000

 

User statistics

Eniro is complying with industry recommendations in each country regarding measurement of Internet services. Consequently, from April 2005 the company’s Internet services in Norway, Denmark and Finland are measured using TNS Metrix. In Sweden and Poland the measuring system used is Nielsen NetRatings Site Cencus.

Accordingly, the measuring systems used by Eniro are those to which the official top lists in each country refer.
 
In accordance with industry recommendations, Eniro reports the measurement unique web browsers per week. However, historical date prior to April 2005 shows unique web browsers per month and are measured using Gallup RedMeasure.

Internet statistics from Eniro

User statistics 2009-11 November.pdf
User statistics 2009-10 October.pdf
User statistics 2009-09 September.pdf
User statistics 2009-08 August.pdf
User statistics 2009-07 July.pdf
User statistics 2009-06 June.pdf
User statistics 2009-05 May.pdf
User statistics 2009-04 April.pdf
User statistics 2009-03 March.pdf
User statistics 2009-02 February.pdf
User statistics 2009-01 January.pdf

Last updated:2009-09-23

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