Online
The Online business unit includes all of Eniro’s Internet services, including the leading local search websites in all the Nordic countries, as well as mobile services in Sweden, Norway, Denmark and Finland. Online is a reporting business unit with profit responsibility.
Eniro is the market leader in the online market segment in Sweden, Norway, Denmark and Poland and is in the number two position on the Finnish market. In 2008, Eniro strengthened its position further - both the amount of traffic and the number of unique visitors to the company’s websites increased dramatically. A total of more than 4 billion searches were performed using Eniro’s network of Internet services.
Online is the heart of the strategy to transform Eniro from print dependency to online opportunities. This involves focusing on taking advantage of the development opportunities provided by Eniro’s online position.
The Online business unit is showing sharp growth and in 2008 approximately 43 percent of the combined revenues from online and offline media come from Online, which makes Eniro one of the leaders in the industry in terms of the transformation from offline to online. Strong and increasing usage of Internet and mobile services is the basis for Eniro’s growth, and it is in the Online segment where Eniro sees the most interesting opportunities for developing new products.
Operating Revenues per market 2008, SEK M
The graph shows the distribution of operating revenues in the Online business unit, 2008. Total operating revenues for the Online business unit in 2008 was 2,430 SEK M.
Last updated:2009-07-20