Denmark
Eniro has been active in Denmark since 1996 when the brands Den Røde Lokalbog and Mostrup were acquired. The offering is focused on Internet, local directories and mobile services.
Key data (figures in SEK M)
|
2007 |
2006 |
| Revenues |
570 |
442 |
| of which Offline * |
396 |
346 |
| of which Online * |
174 |
96 |
| EBITDA |
38 |
58 |
| EBITDA margin, % |
7 |
13 |
| Number of full-time employees |
510 |
401 |
* Offline includes printed directories and other printed products. Online includes Internet and mobile services.
In Denmark, Eniro’s offering includes the Internet services krak.dk and eniro.dk, the local directories under the brands Mostrup and Den Røde Lokalbog and mobile services. See related information to the right for Eniro’s complete product offering in Denmark.
The market for search-related media in Denmark is well developed with strong competition, particularly for Internet users. For current information on Eniro’s market shares and user statistics, see the link under related information.
Eniro’s customer base consists of companies and organizations of all sizes. During 2007, the number of invoiced customers amounted to about 73,000. Eniro estimates that there are about 200,000 potential business customers in Denmark.
Internet services
Following the acquisition of Krak, Eniro has a very strong position in Internet services in Denmark. Krak.dk is the leading local search service and is also among the largest Danish websites.
Krak.dk makes it possible for users to find companies and private persons and also offers detailed maps and driving directions. Eniro.dk is one of the ten largest websites in Denmark and enables users to find companies and private persons. Eniro.dk also offers maps and driving directions and uses the Internet’s most extensive image bank and search engine. The link guide on eniro.dk is one of the most popular link guides in Denmark.
The Internet market for search services is very competitive. For commercial Internet searches, Eniro’s primary competitor is degulesider.dk, which is owned by European Directories. The global search engines also have a strong position in Denmark and drive competition for users and advertisers.
Directories
In Denmark, Eniro has a strong position in local directories. Eniro publishes a local directory, Mostrup Grønne Vejviser under the strong and wellknown brand Mostrup®. The directory contains municipal information, telephone numbers to companies and private persons and is published in 84 of Denmark’s 90 municipalities. The directory is used by about 74 percent of those who live in the distribution areas.
Eniro also publishes Kommunalhåndbogen, which is a directory for consumers, that contains municipal and public service information.
The former Mostrup Kortbog, which is a map directory with advertisements, changed its name following Eniro’s acquisition of Krak to Krak, and all maps are now published under this strong brand.
In 59 Danish retail areas, Eniro publishes the local directory Den Røde Lokalbog®. Since the acquisition of Webdir’s local directories in 2006, 11 of the 59 local directories are marketed under own brands, such as Viborg:Bogen. In total, Eniro’s distribution of directories in Denmark amounts to about 4.6 million copies
In the Danish market for printed directories, Eniro primarily competes with European Directories plus a small number of local players.
Mobile services
Eniro.dk is also available as the mobile service wap.eniro.dk. Eniro Denmark also offers the SMS 1928 service that enables users to find telephone numbers and names of companies and private persons.
Last updated: 2008-04-14