Poland
In Poland, Eniro publishes directories and offers Internet and mobile services. Eniro is the largest player in directories with distribution over the entire country.
Key data (figures in SEK M)
|
2007 |
2006 |
| Revenues |
417 |
395 |
| where of Offline * |
333 |
329 |
| where of Online * |
84 |
66 |
| EBITDA |
100 |
91 |
| EBITDA margin, % |
24 |
23 |
| No. of full-time employees |
- |
1,108 |
* Offline includes printed directories. Online includes Internet services.
In Poland, Eniro offers services under the brand Panorama Firm. Panorama Firm is the most complete and up-to-date source of local information with a database of over 1.2 million companies. The product is available in user preferred delivery forms as printed directory, Internet service pf.pl, and CD-ROM. See related information to the right for Eniro’s full product offering in Poland.
The market for search-related media in Poland is constantly in repaid development. Printed directories continue to play an important role, but the Internet market is growing rapidly, although from a lower level than in the Nordic region. For current information on Eniro’s market shares and user statistics, see the link under related information.
The number of invoiced customers where at the same level as in 2005, 108,000. Eniro’s assessment is that there are 1.2 million companies in Poland that are potential customers. Each year, some 650,000 companies are approached by Eniro Poland. Exposure in directories and on the Internet are sold separately.
Printed directories
Eniro’s regional directory Panorama Firm® is Poland’s leading directory for industry-classified information. Panorama Firm is published in 33 editions that cover all of Poland. Distribution to households is based on geographic location and above-average income. In the Warsaw region, three local directories are distributed under the brand Panorama Lokalna®. In addition, Eniro publishes a targeted directory for motorists and a B2B directory for the construction industry.
Eniro has a market-leading position in the Polish directory market, with about half of the market for printed directories. Within printed directories, Eniro has two equally strong competitors in the Polish market: PKT and TPDiTel.
Internet
Eniro's pf.pl is one of Poland’s most frequently used web sites. In Internet services, the largest competitor is the portal Onet.
Last updated: 2008-04-17